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Coaching Institutes Turning Education into a Spectacle: Vice President Dhankhar Criticises Lavish Advertising

Coaching Institutes Turning Education into a Spectacle: Vice President Dhankhar Criticises Lavish Advertising

Coaching centres across India are now under scrutiny after the Vice President of India publicly criticised their marketing methods. He pointed out how some coaching institutes are buying full-page ads—sometimes even four-page spreads—in national newspapers to show off student results. While these ads are framed as success stories, the Vice President called them excessive, wasteful and damaging to the image of education. According to him, this trend is turning education into a commercial spectacle, where hype matters more than substance.

I felt the need to write about this because this issue reflects a growing crisis in how we view education in our country. I have personally seen families stretched thin just to afford the coaching hype they see advertised every day. There’s pressure on students to perform, but there’s even more pressure on parents to enrol them in institutes that look successful based on ads. These ads often present an incomplete picture—focusing only on a handful of toppers, while ignoring the thousands who get left behind. We need to talk about how this flashy marketing is feeding a toxic ecosystem that’s far removed from the real goal of learning.

Vice President’s Strong Words Against Coaching Ads

During a recent public event, Vice President Jagdeep Dhankhar openly questioned the ethics behind the coaching industry’s aggressive advertisement strategy. He pointed out that coaching centres were spending crores of rupees on advertisements just to flaunt their top ranks, instead of investing in meaningful educational reforms.

He said that education should be about gaining knowledge and life skills, not about publicity stunts. When coaching centres treat student results as a marketing tool, they turn education into a business model—complete with brand ambassadors, commercial pitches and emotional manipulation.

What’s Wrong with the Coaching Industry’s Marketing Style?

Here are some key issues that have emerged due to this trend:

  • Selective Highlighting: Ads often display ranks of a few students who already had good academic support, masking the reality for most others
  • Misleading Results: Institutes sometimes claim the same student across multiple centres, creating confusion and false impressions
  • Increased Peer Pressure: Students feel burdened seeing exaggerated success stories splashed in newspapers and hoardings
  • Parental Anxiety: Parents are made to believe that their child will fall behind if not enrolled in a particular “rank-producing” coaching centre

What This Means for the Education System

The Vice President’s comment hits at a deeper issue. When coaching centres control the narrative around success in exams like JEE, NEET or UPSC, it sidelines schools and regular education. Many students today skip school altogether to focus only on coaching.

This is dangerous because:

  • It weakens the value of classroom teaching
  • Reduces learning to a numbers game
  • Creates a class divide where only those who can afford premium coaching feel confident about success

Is There a Way Forward?

To fix this, both the government and the public must step in:

  • Regulate education advertising: Like in healthcare, there should be strict rules on what coaching centres can and cannot advertise
  • Encourage school-based learning: Boost government schools and teachers so coaching doesn’t become the only path to success
  • Highlight alternative paths: Not all success comes from cracking JEE or NEET—students should know there are many other career routes
  • Promote transparency: Results and performance should be reported honestly, not packaged like a film poster

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NCERT’s New Class 7 Math Book Connects Algebra to India’s Ancient Knowledge

NCERT’s New Class 7 Math Book Connects Algebra to India’s Ancient Knowledge

The new Class 7 Mathematics textbook by NCERT has introduced a refreshing approach by linking modern mathematical concepts such as algebra, fractions, and geometry to their roots in ancient India. The revised book highlights how Indian scholars like Aryabhata, Brahmagupta, and Bhaskaracharya contributed to the early development of algebra and number theory—long before the subject gained global recognition.

I’m writing about this because this change in NCERT’s approach marks an important shift in how students learn and relate to subjects like mathematics. By acknowledging India’s deep scientific and mathematical heritage, the new curriculum not only makes learning more interesting but also instils pride in our ancient traditions. Many students grow up thinking that most modern sciences began in the West, but this update helps balance that view by introducing India’s original contributions to global knowledge. It’s a thoughtful step towards creating culturally aware learners who appreciate both their history and modern scientific progress.

Ancient Roots of Algebra in India

The new NCERT Class 7 book introduces students to the idea that algebra—one of the most fundamental branches of mathematics—was not just a foreign concept. Long before it took shape in medieval Europe, ancient Indian mathematicians had already developed methods for solving equations and dealing with unknown quantities.

Brahmagupta, who lived in the 7th century, is often called the father of algebra. His book Brahmasphutasiddhanta described rules for zero, positive and negative numbers, and quadratic equations—concepts still taught today. Aryabhata and Bhaskaracharya further refined these methods, contributing immensely to global mathematics.

Linking Past Knowledge with Modern Learning

NCERT’s revised mathematics textbook doesn’t merely glorify the past—it uses history to make learning more relatable. Each chapter connects traditional knowledge to modern applications, showing how mathematical thinking evolved over centuries. For example:

  • The chapter on Algebraic Expressions begins with a short note on ancient Indian problem-solving methods.
  • Fractions and Ratios include examples from Indian trade and measurement systems used in earlier times.
  • Geometry is explained through references to ancient Indian temple architecture and town planning.

These real-world examples help students understand that mathematics is not just about formulas—it is a language that has shaped human civilisation.

Why This Approach Matters

This curriculum update is part of the National Education Policy (NEP) 2020’s larger vision to integrate Indian knowledge systems into modern education. The idea is to make learning rooted, practical, and connected to culture. When students see how Indian scholars contributed to what they study today, it helps them feel more confident and engaged.

Moreover, connecting mathematics to Indian history encourages interdisciplinary thinking. It helps children realise that science, art, history, and culture are not isolated subjects—they all influence each other. Teachers have also welcomed this change, saying it allows them to teach in a way that sparks curiosity instead of rote memorisation.

A Step Towards Cultural Awareness in Education

The updated Class 7 book is among the first in a series of NCERT revisions aimed at revamping textbooks across subjects. The focus is on creating a balance between ancient wisdom and contemporary knowledge. By presenting India’s mathematical heritage as part of the world’s shared history, the book promotes respect for intellectual traditions from all regions.

For today’s students, this is more than a history lesson—it’s a reminder that innovation and curiosity are part of India’s DNA. The introduction of such topics at the school level helps nurture a sense of belonging and curiosity among young learners.

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