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IIMC Dhenkanal and SRFTI Kolkata Sign MoU to Strengthen Media Education in India

The Indian Institute of Mass Communication (IIMC) Dhenkanal and Satyajit Ray Film and Television Institute (SRFTI) Kolkata have recently signed a Memorandum of Understanding (MoU) to jointly work towards enhancing the quality and reach of media education in India. The collaboration will focus on research, training, workshops, student exchange, and content development in fields like

IIMC Dhenkanal and SRFTI Kolkata Sign MoU to Strengthen Media Education in India

The Indian Institute of Mass Communication (IIMC) Dhenkanal and Satyajit Ray Film and Television Institute (SRFTI) Kolkata have recently signed a Memorandum of Understanding (MoU) to jointly work towards enhancing the quality and reach of media education in India. The collaboration will focus on research, training, workshops, student exchange, and content development in fields like journalism, film, television and digital media. With this MoU, both institutions aim to give students and media professionals more practical exposure and learning opportunities.

I felt the need to write about this because the media landscape in India is changing fast and students entering this field need better training than ever before. Often, we see a gap between classroom learning and actual industry requirements. When reputed institutions like IIMC and SRFTI decide to work together, it sets the stage for stronger academic and creative foundations. This move also shows that media education is no longer just about theory—it’s about skills, practice and keeping up with new trends. If implemented well, this partnership can benefit not just students of these two institutions but also shape the future of Indian media training.

What the MoU Between IIMC and SRFTI Means

The MoU signed between IIMC Dhenkanal and SRFTI Kolkata focuses on collaboration in the fields of media, communication and film education. Both institutions have their own unique strengths—while IIMC has a strong reputation in journalism and communication, SRFTI is a national-level institute known for film and television training.

By combining these strengths, the two institutes plan to offer students and faculty better resources, improved training modules and wider exposure.

Key Areas of Collaboration

Here are some of the major areas where both institutions will work together:

  • Joint Workshops and Seminars: Experts from both institutes will conduct sessions on journalism, filmmaking, OTT content, digital storytelling and more.
  • Student Exchange Programmes: Selected students will get a chance to attend courses or projects at the partner institute, helping them understand different styles of learning.
  • Faculty Collaboration: Teachers from IIMC and SRFTI will jointly design course modules and even teach at each other’s campuses.
  • Content Production: Students will get hands-on experience in creating short films, documentaries and news content using shared equipment and guidance.
  • Research and Innovation: Focus will also be given to research projects that study media trends, audience behaviour and content impact.

Why This Is a Big Deal for Students

As someone who has followed Indian media education for a while, I can say this kind of collaboration is rare but very useful. Students of journalism often miss out on visual storytelling skills, while film students may not get enough grounding in real-world reporting or communication theory. This MoU aims to bridge that gap.

For example, a journalism student from IIMC can now get hands-on training in camera work and editing at SRFTI, while a film student at SRFTI may attend media ethics workshops or write for public service journalism projects with IIMC students. This exchange of knowledge and experience is what makes this partnership meaningful.

Reactions and Next Steps

According to officials from both institutes, the plan is to begin collaborative activities from the coming academic session itself. They will start with a few short-term workshops and then gradually introduce long-term programmes.

The move has been welcomed by both faculty and students, who see it as a much-needed step in making media education more practical, updated and career-focused.

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Sustainable Models for Rural Higher Education: A New Way to Fund the Future

India’s rural youth often face a harsh truth—access to quality higher education is limited, expensive, and sometimes not even available in their areas. Even when colleges exist, they suffer from lack of funds, poor infrastructure, and shortage of qualified faculty. In such a setup, expecting rural students to compete equally with their urban peers is

Sustainable Models for Rural Higher Education: A New Way to Fund the Future

India’s rural youth often face a harsh truth—access to quality higher education is limited, expensive, and sometimes not even available in their areas. Even when colleges exist, they suffer from lack of funds, poor infrastructure, and shortage of qualified faculty. In such a setup, expecting rural students to compete equally with their urban peers is unfair. This brings us to a major question: How do we build sustainable models that make rural higher education both accessible and economically viable?

I chose to write about this topic because we cannot ignore rural India when we talk about development. Around 65% of our population still lives in villages. If we truly want India to progress, rural youth must be part of the growth story. Education is their strongest tool, but not if it’s always out of reach or poor in quality. There’s a need to rethink the economics of rural education—from funding to infrastructure to community participation. This article looks at practical ideas and examples of how that reimagining can happen, and why it’s urgent to act now.

Why Rural Higher Education Needs a New Economic Approach

Most government-run rural colleges operate on minimal budgets. They often rely on annual grants that are just enough to cover basic expenses. This leads to a chain reaction:

  • Poor facilities mean students don’t get proper labs, libraries or digital tools.
  • Qualified teachers don’t want to work in rural areas due to low salaries and isolation.
  • Students who can afford to leave the village migrate to cities, widening the rural-urban education gap.
  • Colleges that stay underfunded become outdated, irrelevant or even shut down over time.

Clearly, this old system is not working. We need new models that don’t rely only on yearly government grants or student fees.

Community-Driven Models: Colleges as Local Hubs

One way to make rural colleges sustainable is to turn them into community resource centres. These can serve multiple functions:

  • Provide vocational training to villagers during off-hours
  • Run skill development programmes tied to local industries (like agriculture, weaving, dairy)
  • Partner with local NGOs and SHGs for outreach and social projects
  • Use college infrastructure for village meetings, digital literacy drives, and public health workshops

This way, the college adds value beyond its students and becomes a central part of the local economy. The college can also earn funds through small fees from these services or tie-ups with CSR initiatives of nearby businesses.

Public-Private Partnerships (PPP) in Rural Education

Involving private players doesn’t always mean privatisation. Well-structured PPP models can allow:

  • Private companies to provide infrastructure or digital tools
  • Government to offer regulatory support and basic funding
  • Colleges to function with both accountability and autonomy

For instance, some colleges in Karnataka have partnered with EdTech firms to run online blended learning programmes. The companies provide content and devices, while the college handles classroom support.

PPP models can also be introduced in teacher training, curriculum design and campus development. But for this to succeed, proper checks and transparency mechanisms must be in place.

Digital Infrastructure: A Low-Cost High-Impact Solution

One of the biggest challenges in rural areas is teacher shortage. But with the right digital tools, this gap can be filled. Online lectures, remote mentorship, virtual labs and access to national digital libraries can level the playing field.

  • Low-cost tablets or shared community devices can be provided through government schemes
  • Colleges can join national digital platforms like SWAYAM, DIKSHA, or NPTEL
  • Recorded lectures from reputed professors can supplement weak faculty support

But for this model to work, stable internet and electricity are must-haves. That’s where government infrastructure spending becomes essential.

Funding Models That Actually Work

Rather than giving colleges one-time funding or unpredictable annual budgets, the government can adopt performance-linked funding. For example:

  • Offer base funding plus bonuses for achieving goals like student retention, pass rates or skilling targets
  • Encourage alumni contributions through official donation channels with tax benefits
  • Create community funds where local businesses or panchayats contribute based on what they can afford

Also, higher education bonds or village-level education savings schemes can be introduced where families invest early for their children’s college education.

Real-World Examples

  • Barefoot College (Rajasthan) – It trains rural women, especially grandmothers, to become solar engineers. It’s completely community-run and funded partly by international donors.
  • NAANDI Foundation (Andhra Pradesh) – Works with tribal girls for high-quality school-to-college transition. They offer bridge courses and livelihood support.
  • MGNREGA and education linkage – In some states, local governments are experimenting with combining employment guarantee schemes with infrastructure development in rural colleges.

These are signs that innovation is possible when local knowledge meets national support.

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