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NCERT Class 12 Business Studies Chapter 9: Financial Management PDF – Concepts, Decisions and Importance

Chapter 9 of Class 12 Business Studies is all about Financial Management, which is a core part of any business operation. This chapter talks about how finance is managed in a business, how decisions are taken related to funds, and what impact those decisions have on the overall performance. It covers key areas like financial

NCERT Class 12 Business Studies Chapter 9: Financial Management

Chapter 9 of Class 12 Business Studies is all about Financial Management, which is a core part of any business operation. This chapter talks about how finance is managed in a business, how decisions are taken related to funds, and what impact those decisions have on the overall performance. It covers key areas like financial planning, capital structure, investment decisions, and more. Understanding this chapter gives you a good idea of how money works in the business world and why finance is called the lifeblood of any organisation.

The reason I’m writing about this topic is that many students either skip it or just mug up the theory without actually grasping the logic behind financial terms and decisions. But trust me, if you understand this chapter properly, you will be more confident not just for your board exam, but also for future commerce-related courses and real-life financial planning. Whether you want to run a business or manage your personal finances better, the concepts taught here are highly practical. Having the NCERT PDF version is a great help because it gives clear explanations, simple diagrams and plenty of examples to revise from.

What is Financial Management?

Financial management refers to the planning, organising, directing and controlling of financial activities such as procurement and utilisation of funds in a business. In simple words, it deals with how money is raised, how it is used, and how efficiently it can be managed to achieve business goals.

In real life, if a company wants to expand its operations, it will need funds. So, financial management helps the manager decide how much to borrow, how much to invest, and how much to retain in the business. This process involves key decision-making which directly affects the success and growth of the business.

Objectives of Financial Management

The main aim of financial management is to maximise the shareholder’s wealth. This is done by increasing the value of the company in the market. Some other key objectives are:

  • Ensuring regular and adequate supply of funds
  • Ensuring optimum use of funds
  • Maintaining a good balance between risk and profitability
  • Reducing the cost of capital
  • Ensuring liquidity and proper cash flow

Key Financial Decisions Covered in the Chapter

Chapter 9 focuses on three major financial decisions that every business has to take. These are:

1. Investment Decision (Capital Budgeting)

This decision relates to how a business invests its money in long-term assets like machines, buildings, or new projects. The aim is to get maximum returns from the investment.

Example: Deciding whether to invest in a new factory or upgrade the existing one.

2. Financing Decision

This decision is about where the money will come from. It can be from equity shares, loans, debentures, etc. The goal is to choose a source which costs less but gives more control and flexibility.

Example: A business might choose a bank loan if it wants to avoid giving ownership to others.

3. Dividend Decision

Once the company earns profit, the decision is whether to give it to shareholders as dividends or keep it for future growth. A balance needs to be maintained between rewarding shareholders and strengthening the business.

Example: A fast-growing tech company might keep profits for expansion rather than paying high dividends.

Factors Affecting Financial Decisions

There are many factors that affect financial decisions, like:

  • Cost of source of funds
  • Risk involved
  • Control considerations
  • Cash flow position
  • Return expectations

These factors help managers decide the best financial route based on current business needs and future goals.

Importance of Financial Management

Here are some key points that show why financial management is important:

  • Helps in the smooth running of business operations
  • Ensures effective use of financial resources
  • Helps in business expansion and growth
  • Supports decision-making and financial control
  • Builds investor confidence

Even in small businesses or households, good financial management helps control expenses, save money and plan for the future.

Download PDF – NCERT Class 12 Business Studies Chapter 9

NCERT Class 12 Business Studies Chapter 9: Financial Management PDF

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NCERT Class 12 English Flamingo Chapter 3: Deep Water PDF Summary & Download Link

Deep Water by William Douglas is the third chapter in the Class 12 English Flamingo book. It is an autobiographical piece where the author talks about his fear of water and how he overcame it. This is not just a story about swimming, but about fear, courage, determination, and personal growth. Douglas takes us through

NCERT Class 12 English Flamingo Chapter 3: Deep Water

Deep Water by William Douglas is the third chapter in the Class 12 English Flamingo book. It is an autobiographical piece where the author talks about his fear of water and how he overcame it. This is not just a story about swimming, but about fear, courage, determination, and personal growth. Douglas takes us through a terrifying experience from his childhood and shows us how he faced the same fear again and again till he conquered it completely.

I decided to write about Deep Water because it’s not just useful for students to score in their board exams, but it also gives a strong life lesson. Many students—like me—face some form of fear, whether it’s stage fright, fear of exams, or even fear of failure. This chapter teaches that fear is natural, but it should not control our life. I personally feel this story helps students relate to their own struggles and motivates them to keep trying. It’s a reminder that real strength is not about being fearless, but about fighting the fear till it goes away. That’s why I think this chapter deserves to be discussed in detail.

Summary of Deep Water

Deep Water is a first-person account written by William Douglas, a former judge of the US Supreme Court. The story is a reflection on an incident that happened in his childhood and how it shaped his confidence and mindset later in life.

Main Points:

  • The Beginning of Fear:
    Douglas was afraid of water from the age of three when he was knocked over by waves at a beach in California. That memory stayed with him.
  • A Worse Incident:
    When he was ten or eleven, he went to a swimming pool at YMCA in Yakima. One day, a big boy picked him up and threw him into the deep end of the pool for fun. Douglas sank like a stone and thought he was going to die. He tried to come up but failed. That moment left a deep scar in his mind.
  • Struggling with Fear:
    After that, he avoided water completely. Even though he loved fishing and other outdoor activities, his fear of drowning stopped him.
  • Overcoming the Fear:
    Later, Douglas hired a swimming instructor. The instructor taught him each part of swimming slowly—from floating to breathing to kicking. Over several months, Douglas learned to swim again.
  • Final Victory:
    Even after learning to swim, he tested himself alone in lakes and rivers to be sure that the fear was really gone. He realised that once fear is faced and challenged, it disappears.

Themes and Life Lessons

The chapter is much more than a childhood story. Here are the main lessons and messages from Deep Water:

  • Face Your Fears:
    Fear grows when we avoid it. But once we decide to face it, we become stronger than the fear itself.
  • Courage is a Process:
    Douglas didn’t become brave overnight. It took time, effort, and patience.
  • Mental Strength:
    The story shows how mental training is just as important as physical training.
  • Personal Growth:
    The author not only learned swimming but also grew as a person. This incident gave him the courage to face bigger challenges in life.

Character Sketch of William Douglas

Character TraitDescription
FearfulAs a child, he was deeply scared of water due to a bad experience.
DeterminedInstead of living with fear, he chose to fight it.
HonestHe openly shares his fear and how it affected him.
InspiringHis story motivates readers to fight their own fears and never give up.

Exam Preparation Tips for Deep Water

Here are some common question types based on this chapter:

Question TypeExamples
Short AnswerWhat made Douglas fear water at first?
Long AnswerHow did Douglas overcome his fear of water? What did he learn from the experience?
Value-BasedWhy is the story called “Deep Water”? What does it symbolise?
Extract-Based“The instructor was finished. But I was not finished.” – Explain this line.

Tip: Try to connect the answers to real-life situations. Use keywords like fear, courage, practice, transformation when writing long answers.

Download PDF – NCERT Class 12 Flamingo Chapter 3

To read the full chapter Deep Water, you can download the official PDF from this website. It’s free and safe to use for all students.

NCERT Class 12 English Flamingo Chapter 3: Deep Water

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