NCERT Class 12 Home Science Part 2 Chapter 14, Corporate Communication and Public Relations, explains how businesses and organisations maintain a positive image, communicate effectively with their stakeholders, and build trust in the market. The chapter covers the basics of corporate communication, public relations (PR) strategies, media handling, crisis communication, and the ethical responsibilities of professionals in this field. Students also learn about how PR and corporate communication influence public opinion and organisational success.

I chose to write about this chapter because communication is not just a skill — it is the backbone of a company’s reputation and growth. In today’s fast-paced business environment, one wrong message can harm a brand, while effective communication can create opportunities and goodwill. For students, understanding these concepts is essential if they are planning careers in corporate management, marketing, event planning, or media relations. This chapter also shows how PR is not just about advertisements or press releases, but about building meaningful, long-term relationships with customers, employees, investors, and the community. Knowing how to communicate clearly, handle criticism, and present a professional image is a valuable skill in any career path.

Key Topics in Chapter 14

This chapter introduces the theory and application of corporate communication and public relations, with practical examples.

Major areas covered:

• Meaning of Corporate Communication – How companies share information internally and externally
• Functions of Corporate Communication – Brand building, internal updates, stakeholder engagement, and media interaction
• Public Relations in Business – Managing the public image of a company through planned communication
• Tools of PR – Press releases, media kits, events, sponsorships, newsletters, and social media campaigns
• Crisis Communication – Managing negative publicity or emergencies in a calm and planned way
• Ethics in PR – Transparency, honesty, respect for confidentiality, and cultural sensitivity
• Skills Required – Writing, public speaking, negotiation, and relationship building
• Career Scope – Corporate communication officer, PR executive, media manager, spokesperson, brand strategist

Real-World Relevance

Corporate communication and PR are visible in our daily lives, whether it is a company’s social media post, a press conference after a product launch, or a statement during a crisis. For example, when a brand faces a product recall, a well-handled press statement and customer outreach can save its reputation. On the other hand, poor communication can damage public trust permanently. This chapter prepares students to handle such real-life situations with professionalism and skill.

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You can download NCERT Class 12 Home Science Part 2 Chapter 14: Corporate Communication and Public Relations PDF from here.