The NCERT Class 12 Sociology Part 2 Chapter 7 – Mass Media and Communications explores how media shapes society, influences public opinion, and transforms communication in India and across the globe. It covers the history of mass media, the evolution of technology, and the role of newspapers, radio, television, and digital platforms in bringing social change. This chapter is important for both exam preparation and understanding how media functions in everyday life.
I am writing about this topic because mass media is one of the most powerful tools of modern society. Whether it is reporting the news, influencing culture, or connecting people, media plays a major role in shaping how we see the world. For sociology students, understanding this chapter is essential not only for scoring well in exams but also for making sense of how media impacts social behaviour, politics, and culture. This chapter also explains how media can be both a tool for empowerment and a means of control, depending on who owns and manages it. By reading this, students can connect theoretical concepts with real-world examples, making learning more meaningful.
Overview of Chapter 7: Mass Media and Communications
This chapter in the NCERT Class 12 Sociology book looks at mass media from both a historical and sociological perspective. It discusses:
- The early forms of communication such as handwritten letters, oral storytelling, and printed books
- The development of newspapers and print journalism during colonial India
- The growth of radio and television as sources of information and entertainment
- The rise of digital and social media in the 21st century
- Media ownership and control, including how political and corporate interests shape content
- Media as an agent of social change and also as a possible source of misinformation
Students will also learn about case studies, government regulations, and the ethics of journalism.
Why this Chapter is Important for Students
- Exam relevance: Questions often come from definitions, examples, and case studies in this chapter
- Practical understanding: Helps students analyse real-life media issues critically
- Contemporary connection: Relates to current topics like fake news, media bias, and social media influence
- Interdisciplinary use: Useful for competitive exams like UPSC, where sociology overlaps with current affairs
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You can download the NCERT Class 12 Sociology Part 2 Chapter 7 – Mass Media and Communications PDF directly from this website:
NCERT Class 12 Sociology Part 2 Chapter 7: Mass Media and Communications